Automotive manufacturer Tata Motors is adjusting its international operations and anticipates over 20% growth in its commercial vehicle (CV) exports.

Historically, the company's primary export markets for commercial vehicles have included the SAARC region, followed by Sub-Saharan Africa, the Middle East, and ASEAN.

While these regions remain part of its ongoing strategy, Tata Motors is also working to expand into markets such as Eastern Europe and Latin America.

This expansion is based on a product portfolio that complies with higher emission standards and includes alternative fuel technologies, according to Girish Wagh, Executive Director of Tata Motors' Commercial Vehicle Business.

A factor contributing to the expected growth is the company's recent entry into North Africa. In Morocco, Tata Motors began operations with pickups and has since added trucks, with plans to introduce buses. In Egypt, operations have commenced with the Prima and Ultra vehicle ranges; pickups and buses are also planned.

In Sub-Saharan Africa, the company is maintaining its presence and is expanding into additional markets where it was not operating prior to the COVID-19 pandemic.

Wagh stated, "Through these markets, we expect to achieve growth of over 20% in our international business." He also noted that Tata Motors holds significant market share in Bangladesh, Sri Lanka, and Nepal.

Despite recent economic challenges in these countries, some recovery in demand is evident. In Bangladesh, demand is gradually returning, though it remains below pre-pandemic levels.

Sri Lanka has resumed vehicle imports, and in Nepal, demand has risen from a low point but is still below the pre-COVID level. The company's approach in these markets is to maintain and, where possible, expand its current market share.

In the Middle East, Tata Motors has reported increased sales, particularly in the bus segment. The UAE and Qatar have shown growth following product introductions. In Saudi Arabia, infrastructure development has led to increased demand for trucks. In response, the company has introduced trucks with higher power-to-weight ratios suitable for use in construction and mining.

Tata Motors is also examining the viability of entering new markets in Eastern Europe and Latin America. Company representatives stated that the existing product line - compliant with higher emission standards and featuring alternative fuel options - may be suitable for these markets.