Zeekr is scheduled to introduce three new models in Australia over the next 18 months, including a large SUV positioned against offerings from BMW and Mercedes-Benz, as well as an electric station wagon priced at approximately half the level of a Porsche Taycan.

The subsidiary of Geely has been present in Australia for approximately 18 months and has recorded early demand for the 7X, a competitor to the Tesla Model Y, which secured 2,500 orders prior to the commencement of customer test drives. The company plans to introduce three additional models by the end of 2027: the 7GT mid-size electric wagon, the 8X large plug-in hybrid SUV, and the 9X 'upper large' plug-in hybrid SUV.

Andrew Stamatakis, Head of Digital at Zeekr Australia, stated that the company intends to launch one new model annually. He indicated that one of the 7GT or 9X models is expected to be introduced during the current year, with the 8X scheduled for launch in the following year. The remaining model is expected to follow thereafter, depending on rollout timing.

He further added that while both models could be introduced earlier, the company is prioritising a phased market entry aligned with supply availability. An example of the 7GT was imported into Australia for evaluation and display last year. The model is a low-slung wagon derivative of the 7X SUV.

The 7GT is expected to be priced below the 7X, with European pricing indicating a difference of approximately 8 to 9 per cent compared with equivalent 7X variants. This suggests a potential Australian price range of approximately AUD 53,000 to AUD 66,000 (US$ 37,790 to US$ 47,060), excluding on-road costs.

Stamatakis stated that pricing will be aligned with market conditions. The six-seat, three-row 9X is the largest SUV in the Zeekr range and is comparable in size to vehicles such as the Nissan Patrol, Mercedes-Benz GLS, and BMW X7. The 9X is powered by a 2.0-litre turbocharged four-cylinder petrol engine combined with three electric motors - two at the rear and one at the front - delivering a total output of 1,030 kW. The model is claimed to accelerate from 0 to 100 km/h in 3.1 seconds.

Electric-only driving range, based on Chinese CLTC testing, is rated at 235 km with a 55 kWh battery or 302 km with a 70 kWh battery.

Pricing has not yet been confirmed; however, given that the 7X is priced between AUD 57,900 and AUD 72,900 (excluding on-road costs), the 9X is expected to be positioned within a six-figure price bracket.

Stamatakis stated that there is an existing market segment for large SUVs, based on the presence of comparable models from established manufacturers. He added that the company is assessing the timing, pricing, and positioning of the 9X for the Australian market.

He also noted that the company is working to increase brand awareness in preparation for the model's introduction.

The 8X is a five-seat variant positioned below the 9X, although it exceeds five metres in length, comparable in size to models such as the Toyota Kluger and Hyundai Palisade.

Its competitors include the Mazda CX-70 and the plug-in hybrid Audi Q8.

Stamatakis stated that it is too early to confirm pricing for the 8X; however, based on the positioning of the 7X, a price exceeding AUD 80,000 (excluding on-road costs) is considered a likely estimate.

The 8X is offered with the same 2.0-litre engine and tri-motor hybrid system as the 9X, producing 1,030 kW and enabling a claimed 0 to 100 km/h acceleration time of 2.96 seconds. A dual-motor variant is also available, producing 660 kW and achieving 0 to 100 km/h in a claimed 3.7 seconds.