New car brand enters local market
gmanetwork.com, 12 Mar '25
As demand for electric vehicles (EVs) continues to grow in the Philippines, more car brands are introducing new and diverse offerings to the local market.
Most Chinese car brands are relatively new to the automotive industry but are already bringing advanced technology, innovative design, and greater choice, disrupting the sector. In fact, homegrown brands are overtaking more established car manufacturers in China.
The EV market in China has expanded exponentially in recent years, with these brands producing more EVs than any other car manufacturers worldwide.
While EVs are not as common in the Philippines as they are in China and the United States, the market is gradually embracing more of these environmentally friendly vehicles. Now, a new Chinese player has entered the country Omoda & Jaecoo, a brand offering both petrol and electric vehicles.
The brand officially launched in the Philippines last month, introducing three models: the Omoda C5, the Omoda E5, and the Jaecoo EJ6. Prior to its official launch, the Chinese car company had been showcasing its vehicles in the country since last year, particularly at the Manila International Auto Show and other major automotive events.
''Since first entering the market in 2023, we have seen strong demand for vehicles that combine sleek style with smart technology. Now, Filipino drivers can finally get behind the wheel of our models, designed for both city streets and adventure trails,'' the brand said in a statement.
According to the company, it offers more than just EVs, providing thoughtfully designed vehicles equipped with technology typically found only in premium cars.
The C5 is a crossover featuring a sleek design and cutting-edge technology. The E5, on the other hand, is a fully electric vehicle with a futuristic design. The EJ6 is an all-electric sports utility vehicle (SUV) that blends sustainable and premium engineering with a rugged aesthetic.
The brand's vehicles have already caught the attention of Filipino buyers, and the company has received orders from customers eager to own EVs.
''With the warm reception that the Omoda C5 and Omoda E5 received even before our official launch, we were inspired to roll out a promo for our Filipino buyers. This way, more Filipinos can experience premium automotive innovation firsthand,'' shared Shawn Xu, CEO of Omoda & Jaecoo Global.
The C5's promotional price starts at PHP 898,000 (US$ 15,650) (retail price PHP 998,000) for the 1.5-litre Lifestyle variant, PHP 1.059 million (retail price PHP 1.159 million) for the 1.5T Comfort variant, and PHP 1.179 million (retail price PHP 1.279 million) for the 1.5T Luxury variant. Customers can also avail of a PHP 110,000 discount with a PHP 10,000 deposit.
The E5's promotional price is PHP 1.499 million (retail price PHP 1.699 million) for the Luxury-Extended Range variant. Customers purchasing the E5 will also receive a PHP 220,000 discount with a PHP 20,000 deposit.
The EJ6 is priced at PHP 1.649 million for the RWD version and PHP 1.799 million for the AWD version.