India's electric vehicle market is experiencing growth, with BMW Group India reporting an increase in demand for its electric models this year.

Electric models now constitute a significant portion of the company's total sales.

The BMW iX1 accounted for the largest share of deliveries, followed by the flagship i7.

Hardeep Singh Brar, President and CEO of BMW Group India, stated that the company ranks among the highest in terms of battery electric vehicle (BEV) contribution to overall four-wheeler sales and anticipates achieving 30% EV penetration by 2027, ahead of the Government of India's target of 2030.

Brar explained that this performance is supported by a strategy that integrates product innovation, consumer-focused design, and a diverse portfolio.

He further added that the economy segment forms part of this strategy, contributing a substantial portion to total sales, while SUVs remain a major factor in overall growth.

Drivers of EV growth

BMW Group India's EV growth is attributed to three primary factors: range, space, and pricing. Brar stated that the electric vehicles offer a driving range that addresses consumer concerns.

Models such as the iX1, priced near Rs. 5 million (US4 56,350), feature a long wheelbase providing additional interior space.

The combination of range, interior space, and a competitive entry price supports overall sales.

Brar noted that this pricing strategy, specific to the Indian market, influences consumer choice.

The company's approach offers buyers a vehicle with space and range at a price point comparable with other luxury and mass-market EV offerings.