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Mazda inaugurates its first assembly plant in Indonesia
Jakarta Globe, 29 July '26Headlines 29 July '26
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Mazda has commenced local vehicle assembly in Indonesia, marking the Japanese automaker's entry into domestic manufacturing with the inauguration of its first assembly plant in the country and an initial investment of around IDR 400 billion (US$ 22.1 million).
The facility, operated by Eurokars Motor Indonesia (EMI), Mazda's exclusive distributor in Indonesia, together with its wholly owned subsidiary, Eurokars Produksi Pratama (EPP), commenced local assembly of the Mazda CX-30 on July 29th, 2026.
Mazda considers Indonesia to be one of its key markets in the ASEAN region and expects the country to play an increasingly important role in its regional growth strategy. In terms of sales volume, Indonesia ranks behind Vietnam, Malaysia and Thailand among Mazda's ASEAN markets.
The assembly operations are carried out on a dedicated Mazda production line at a facility located in Citeureup, Bogor Regency, West Java. Unlike the shared production lines used by some manufacturers, the plant has been designed exclusively for Mazda vehicles, with dedicated equipment, manufacturing processes and quality control systems developed to comply with Mazda's global production standards. The company stated that it is supporting the launch of local production through personnel development, the introduction of production equipment, technical assistance for vehicle manufacturing, and the supply of parts to ensure that vehicles assembled in Indonesia meet Mazda's global quality requirements. The local assembly project forms part of Mazda's Lean Asset Strategy, which focuses on collaboration with local partners to improve efficiency and support local production and distribution.
According to Eurokars Motor Indonesia Chief Operating Officer and President Director Ricky Thio, the IDR 400 billion investment represents only the initial phase of the project, with additional investments planned as the facility expands towards full-scale production.
"The initial investment is around IDR 400 billion, but it will continue to increase as we add facilities to meet Mazda's global manufacturing standards ahead of mass production," Ricky said during the inauguration ceremony.
He said the new facility forms part of Mazda's long-term manufacturing strategy in Indonesia and confirmed that additional locally assembled models are planned beyond the CX-30.
"We're starting with one model, but we won't stop there," he said.
The plant has an initial production capacity of up to 10,000 vehicles annually, although earlier reports indicated an initial operating capacity of around 5,700 vehicles per year as production begins. The Mazda CX-30 is assembled using the semi-knocked-down (SKD) method. The five-seat compact SUV is powered by a 2.0-litre engine and is priced from IDR 585.5 million in Indonesia.
Speaking at the production launch ceremony, Mazda Senior Executive Officer Toru Nakajima said the start of local assembly represented a development in the company's operations in Indonesia.
"Indonesia is a key market for Mazda in the ASEAN region, following Vietnam, Malaysia, and Thailand in sales volume, and one where we expect continued growth. The start of local assembly of the Mazda CX-30 marks the beginning of local production in Indonesia. We will continue to develop Mazda's presence in this market, work with our business partners, and contribute to the development of Indonesia's automotive industry. Guided by our brand value management philosophy, we will offer a product line-up that meets the needs of more customers and continue our business in Indonesia as one of our hubs in the ASEAN region," he said.
Nakajima also stated that Mazda would continue responding to the specific needs and characteristics of individual markets while delivering the mobility experience associated with the brand. The inauguration ceremony was attended by Industry Ministry Director General of Metal, Machinery, Transportation Equipment and Electronics Industries Setia Diarta.
He said the new assembly facility would increase domestic vehicle production while supporting technology transfer, workforce development, and employment creation.
The facility, operated by Eurokars Motor Indonesia (EMI), Mazda's exclusive distributor in Indonesia, together with its wholly owned subsidiary, Eurokars Produksi Pratama (EPP), commenced local assembly of the Mazda CX-30 on July 29th, 2026.
Mazda considers Indonesia to be one of its key markets in the ASEAN region and expects the country to play an increasingly important role in its regional growth strategy. In terms of sales volume, Indonesia ranks behind Vietnam, Malaysia and Thailand among Mazda's ASEAN markets.
The assembly operations are carried out on a dedicated Mazda production line at a facility located in Citeureup, Bogor Regency, West Java. Unlike the shared production lines used by some manufacturers, the plant has been designed exclusively for Mazda vehicles, with dedicated equipment, manufacturing processes and quality control systems developed to comply with Mazda's global production standards. The company stated that it is supporting the launch of local production through personnel development, the introduction of production equipment, technical assistance for vehicle manufacturing, and the supply of parts to ensure that vehicles assembled in Indonesia meet Mazda's global quality requirements. The local assembly project forms part of Mazda's Lean Asset Strategy, which focuses on collaboration with local partners to improve efficiency and support local production and distribution.
According to Eurokars Motor Indonesia Chief Operating Officer and President Director Ricky Thio, the IDR 400 billion investment represents only the initial phase of the project, with additional investments planned as the facility expands towards full-scale production.
"The initial investment is around IDR 400 billion, but it will continue to increase as we add facilities to meet Mazda's global manufacturing standards ahead of mass production," Ricky said during the inauguration ceremony.
He said the new facility forms part of Mazda's long-term manufacturing strategy in Indonesia and confirmed that additional locally assembled models are planned beyond the CX-30.
"We're starting with one model, but we won't stop there," he said.
The plant has an initial production capacity of up to 10,000 vehicles annually, although earlier reports indicated an initial operating capacity of around 5,700 vehicles per year as production begins. The Mazda CX-30 is assembled using the semi-knocked-down (SKD) method. The five-seat compact SUV is powered by a 2.0-litre engine and is priced from IDR 585.5 million in Indonesia.
Speaking at the production launch ceremony, Mazda Senior Executive Officer Toru Nakajima said the start of local assembly represented a development in the company's operations in Indonesia.
"Indonesia is a key market for Mazda in the ASEAN region, following Vietnam, Malaysia, and Thailand in sales volume, and one where we expect continued growth. The start of local assembly of the Mazda CX-30 marks the beginning of local production in Indonesia. We will continue to develop Mazda's presence in this market, work with our business partners, and contribute to the development of Indonesia's automotive industry. Guided by our brand value management philosophy, we will offer a product line-up that meets the needs of more customers and continue our business in Indonesia as one of our hubs in the ASEAN region," he said.
Nakajima also stated that Mazda would continue responding to the specific needs and characteristics of individual markets while delivering the mobility experience associated with the brand. The inauguration ceremony was attended by Industry Ministry Director General of Metal, Machinery, Transportation Equipment and Electronics Industries Setia Diarta.
He said the new assembly facility would increase domestic vehicle production while supporting technology transfer, workforce development, and employment creation.