Ahead of its September launch in the Philippine market, Xpeng has announced plans to focus on artificial intelligence (AI) as part of its market strategy.

The company views electrification as one aspect of future mobility and aims to develop vehicle functions based on AI. Xpeng also intends to establish a market segment called 'AI Mobility', comprising electric vehicles equipped with AI-based systems for drivers and passengers.

Xpeng General Manager for Southeast Asia Sam Chu outlined the company's plans for the segment.

"Xpeng's arrival in the Philippines is not simply about introducing another electric vehicle brand. We want to help establish AI Mobility as a category in its own right and show Filipino motorists how artificial intelligence can make every journey safer, more intuitive, and more responsive to their needs."

The X9 premium MPV and L03 SUV, confirmed as the initial models for Xpeng's Philippine launch, will be used to introduce the company's AI Mobility concept. Xpeng said the two models incorporate technology designed to anticipate user requirements and assist with various aspects of the driving and passenger experience.

Chu also explained how the X9 and L03 fit into Xpeng's AI Mobility strategy.

"The X9 and L03 represent two distinct expressions of that vision, but both are founded on the same belief: the next generation of mobility will be defined not only by how vehicles are powered, but by how intelligently they serve the people who use them."

Further details about the vehicles are expected to be revealed at the brand's official launch. Beyond the automotive industry, Xpeng operates in other sectors, including humanoid robotics with Iron and low-altitude flight with Aridge.

The company said these activities form part of its focus on Physical AI, which it defines as "artificial intelligence that can perceive, understand, and interact with the real world."

Although Xpeng has indicated an interest in eventually introducing these technologies to the Philippine market, no definite plans had been announced as of the time of writing.