Hongqi, a Chinese automotive brand, is set to enter the Malaysian market following the signing of a memorandum of understanding (MoU) between the Quill Group of Companies and First Automotive Works (FAW) Group.

Under the agreement, the Quill Group will hold exclusive rights as the official importer and completely knocked down (CKD) distributor for Hongqi.

The MoU designates the Quill Group as the strategic partner and master distributor, responsible for importation, local CKD assembly, and the appointment of authorised dealerships across the country. The partnership enables Hongqi to establish a presence in Malaysia's premium and ultra-luxury electric vehicle (EV) segment.

Hongqi, which translates to "Red Flag", has historically served as the official vehicle brand for Chinese state leaders. The brand is produced by FAW Group, a state-owned automotive manufacturer established by the Chinese government. An official launch in Malaysia is planned by mid-2026.

Quill Group Managing Director Datuk Dr Jennifer Low stated that the company has been appointed to introduce Hongqi to Malaysia.

"It is a brand associated with state leadership and has an established presence internationally. With Malaysia's bilateral relationship with China established since 1974, the country has been selected as one of the right-hand-drive markets for Hongqi's expansion," she said.

"Quill Group will implement marketing programmes, after-sales support, and parts availability. The objective is to facilitate Hongqi's entry into the market and address demand for premium and ultra-luxury vehicles," she added.

FAW Group currently exports Hongqi vehicles to more than 87 countries and regions, including Europe, Latin America, the Middle East, and Southeast Asia.