As competition in the premium electric vehicle segment continues to expand, the Philippines is set to welcome Avatr, the luxury intelligent electric vehicle brand under Changan Auto Group, following the signing of a distributorship agreement with Autowise Ventures (AUTO iCON Group), marking the brand's official entry into the market.

"The Philippine market is experiencing significant growth in the new energy vehicle segment as consumers become increasingly aware of and receptive to alternative mobility solutions. Avatr aims to introduce a new perspective on luxury mobility," said Guan Xin, Vice President of Changan Auto Group.

Avatr is a luxury electric vehicle brand that combines intelligent mobility technology, advanced vehicle engineering, and modern design across its product portfolio. The brand is scheduled to launch several models in the Philippines this year, beginning with the Avatr 11, a luxury SUV equipped with a dual-motor system producing up to 578 PS and capable of accelerating from 0 to 100 km/h in 3.9 seconds.

The initial line-up will also include the Avatr 12, a luxury executive sedan featuring the brand's "4D Intelligent Cockpit", which is designed to deliver a connected driving experience. Joining the range will be the Avatr 07, an urban SUV and the first Avatr model to be offered with both battery electric vehicle (BEV) and range-extended electric vehicle (REEV) powertrains.

"Our objective is for Avatr Philippines to establish a strong presence in the country's EV luxury segment. With Avatr's brand heritage, technologies, and vehicle portfolio, the brand is positioned to compete in the luxury mobility market while offering vehicles supported by established EV technology," said Dexter Co, Chairman and CEO of Autowise Ventures.

Autowise Ventures has more than two decades of experience in the automotive industry and has represented several international automotive brands in the Philippine market. Avatr is scheduled to make its official Philippine debut in the third quarter of 2026 and will be supported by full-service 3S dealerships located in Alabang and Bonifacio Global City.